Sport Schindele

In the touring ski configurator, the set starts with the ski and its length. The binding follows. Customers can add binding mounting and optionally choose skins. A shared summary keeps the selected components together before the set goes into the cart.

The sequence picks up questions Sport Schindele knows from advising customers. Products are placed in context: the next decision builds on the previous one. Mounting is also raised at the point where customers are thinking about their equipment.

The retailer’s specialist knowledge provided the basis. Gero Keller of 27Street developed the prototype and the functional and technical concept. The joint project team built the configurators. For the ongoing maintenance of products and set prices, the team at Sport Schindele received a guide with concrete steps.

Buying a gift online and redeeming it later in the store: for customers, that is one connected process. In a migration, the shop and the point-of-sale system have to be considered together to make it work.

The original plan was to import existing vouchers as Shopify gift cards. The technical review revealed a risk: independent balances in the new shop and in the existing voucher system could make the same value available twice. The planned approach was therefore changed before launch.

27Street developed a connection between the voucher purchase in Shopify and the existing voucher system. As a result, vouchers bought online can be redeemed at the tills in Ronsberg and Pfronten. One such redemption was confirmed during the project. The product page describes the use clearly: buy online, redeem in store.

The technical decision thus followed how the voucher is actually used. This path belonged in the plan, even though its decisive last step lies outside the online shop.

After the shop launch, 27Street developed the returns process further. Customers register a return in their Shopify customer account and select the items concerned. After approval, they receive the return label by email. It is also available with the order in the customer account.

A dedicated Shopify app approves standard requests automatically and provides the appropriate return labels. Cases that need review go to the office. This keeps it defined when the standard process applies and when someone on the team has to decide.

The product range also shapes the way back. Clothing and long sports equipment need different shipping routes. The solution covers DHL and GLS; the customer information explains how to use the respective label. For the office, guides document the handling and the exceptions.

After the rollout, the first real returns were checked: labels had been attached to approved returns and the corresponding customer information had been sent. The implementation was thus checked against a process that customers and the office actually handle day to day.

On the day of go-live, Sport Schindele confirmed an order along the entire operational path: from arrival in Sage through the document and shipping label to the status update back to the shop and the shipping email. The handover between shop and ERP system was thus part of the launch check.

The tasks were divided within the team. Sport Schindele contributed the product range, specialist knowledge and operational requirements. Gero led the requirements work, the technical architecture and the cutover; he developed the voucher connection and the returns app. The joint project team was responsible for design, project management and building the configurators. IntelliCon handled the Sage integration.

Since then, further development has been guided by concrete observations from use and feedback from the office. They show where the shop and the daily work can fit together even better.